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It's You Babe: Ergonomic Back and Pelvic Supports

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Christine Seering, Founder

In the pristine northern region of “pure Michigan,” located on US 10 which connects Michigan, Minnesota and North Dakota, resides an FDA registered manufacturer of high-quality medical-grade maternity supports named IT’S YOU BABE®.

Its founder, Christine Seering with a master’s degree in nursing along with the experience of working with physicians, obstetrician-gynaecologists, geriatric physicians, midwives, and health professionals, has been designing and manufacturing medical-grade prenatal and menopausal supports including belly bands, back braces, and pelvic floor supports.

“We are continually moving forward with research and development to design the best solutions for maternity and pelvic floor support. Our company is expanding its global footprint. All products are manufactured and inspected in the US, making it consistently robust in quality and application. It’s You Babe products, unlike others in the market, are easy to wear, non-bulky and target support for the most effective outcomes,” mentions Christine.

Darrell Seering, Christine’s husband, who serves as the Director of Operations at It’s You Babe is dedicated to positioning the company with manufacturing, distribution and outreach into the medical community. Along with a committed team of employees, the couple strives to reduce back pain and support pelvic floor prolapse that affects about 80 percent of postmenopausal women.

Over half of all pregnant mothers-to-be suffer from back pain, abdominal straining, hip separation, painful pubic symphysis, and sciatica naturally are compelled to support their backs and bellies with both hands. Increased blood volume, weight gain and consequent biomechanical changes in the body affect the spine and soft tissues as the uterus puts downward pressure on the pelvic girdle.

Darrell Seering, Director of Operations

It’s You Babe’s range of maternity support belts relieve pain and enable pregnant women to stand straight on their feet in comfort without covering the bump or squeezing it.

It’s You Babe’s Best Cradle, is an upgraded form of the Prenatal Cradle. Its purpose is to adjust to fit larger ranges of women with each size and for those expecting twins, triplets, or quads. The soft, flexible, and comfortable cradle lift the weight from the pelvis to improve circulation and at the same time, reduces legs and ankle swelling. It is recommended by Twiniversity, a global support network for twins-pregnancy and parenting.

It’s You Babe also brings to the table pelvic floor supports for postmenopausal women who experience biomechanical changes weakening muscles that once kept their pelvic organs in place. The V2 Supporter and PF Press are among key offerings of It’s You Babe. These provide compression to the pelvic floor to mitigate pain and discomfort from pubic swelling, inguinal hernia, genital lymphedema, vulvar varicosities, prolapse of bladder and uterus and pelvic congestion. Furthermore, the V2 Supporter is a proven solution to facilitate healing after sclerotherapy.

With this vital portfolio of products, It’s You Babe has successfully etched its niche in the market. In addition to its product range, the uniqueness of the company stems from its ability to design solutions recognizing diverse patient needs by approaching doctors directly. “In addition to keeping contact with doctors, it is essential to know how end-users feel about it. We have utilized baby shows for meeting women directly, which helps us to know how our products are working or where we should work more to make these more robust. This is a key factor that differentiates us in the market,” says Darrell Seering.

Looking ahead, the company places a keen eye on the constant change in people’s lifestyle where several complexities appear before the mothers-to-be. The firm has also undertaken initiatives towards enabling the availability of their products for pregnant soldiers in the military.

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Company
It's You Babe

Headquarters
Lake, MI

Management
Christine Seering, Founder and Darrell Seering, Director of Operations

Description
Pregnant and post menopausal women come across several complexities due to critical biomechanical changes in body. It’s You Babe—an FDA registered manufacturer of high quality medical grade maternity supports—revolutionizes the gynecology space providing non-surgical solution through its state-of-the-art products, which are manufactured and inspected in the US. With a steady focus on research and development to design the best solutions for maternity and pelvic floor support, the company is expanding its global footprint. In addition to its product range, the uniqueness of the company stems from its ability to design solutions recognizing diverse patient needs by approaching doctors directly